For publishers in both traditional and online media, MarketPlace365
is all about synergy. You already have the subscribers, the advertisers, and the
brand recognition. MarketPlace365 lets you combine these existing strengths into
a central gathering place for your entire community of interest, keeping existing
readers engaged while attracting new followers and boosting your value to advertisers.
MarketPlace365 enables you to:
Minimize up-front investment - Because MarketPlace365 has everything you need for long-term
success, we don't need to charge set-up fees. Instead, we're structured to prosper
when you do, so it's in our interest to make sure that you thrive..
Set up quickly and easily
- We've done the hard work of developing a powerful, integrated solution that is
easy to use. All you have to do is choose your virtual venues and drag in your content.
This means you can quickly put MarketPlace365 to work for you without diverting
in-house resources from your core mission.
Enhance reader loyalty - MarketPlace365 includes ready-made structures that are
optimized to enrich the user’s experience, from related reading to online videos
to commerce links. Webinars add real-time excitement, forums connect the community
of readers and writers, and RSS feeds ensure that subscribers know when there is
something new to enjoy. Your features will keep readers coming back, and advertisers
will want to be there when they do.
Expand your reach - Boosting readership means building buzz around all the
great things your publication has to offer. MarketPlace365 helps you get the word
out. Our built-in search engine optimization (SEO) techniques drive traffic to your
MarketPlace365 venue, as do our ongoing outreach programs — email marketing, web
pages, and public press announcements — which complement your own promotional efforts.
Validate your value - MarketPlace365 can track the pages visitors see, the discussions
they join, the information they download, and the presentations they view. Our integrated
analytics allow you to slice this information in ways that make it extremely valuable
to advertisers, not only for validating their buys but also for optimizing placement
and directly reaching specific sub-sets of readers.
Create new revenue streams
- A MarketPlace365 presence effectively gives publishers
virtual real estate. As with any real estate, location is everything. Advertisers
want to be where the prospects are and, if they want to reach your readers, they
will see the value of sponsoring or hosting events at your MarketPlace365 virtual
Our promotional programs and SEO capabilities
work with your own outreach efforts to build up your overall volume of visitors,
and our built-in analytics not only help identify potential advertising and sponsorship
opportunities, but they also provide the hard data you need to make your case.