Existing Tradeshow Operators
The traditional tradeshow requires months of effort and
outlays but concentrates the opportunity to recoup into just a few short days. MarketPlace365
frees you from this time trap by transforming tradeshows into year-round experiences
that generate year-round revenues. Offering a compelling array of features and events,
a MarketPlace365 virtual presence complements your physical show, building anticipation
before the doors open and keeping attendees engaged long after they return home.
The result is not only a stronger, more enthusiastic turnout, but also an ongoing
community of interest that sponsors and advertisers will be eager to reach.
MarketPlace365 enables you to:
Lower your up-front investment
- MarketPlace365 allows you to test the waters without
breaking the bank. With no set-up fees, our revenues come from what you reap by
using our facilities. Therefore, your risk is minimized and it is in our interest
to ensure that you succeed.
Get going fast
- MarketPlace365's simple, drag-and-drop interface makes it quick and easy to build
virtual tradeshow venues that provide exhibitors with everything they need to serve
their target markets. Special technical expertise in IT or Web design is not required.
Tap new revenues - A venue that draws qualified visitors and keeps them coming
back is an attractive market for anyone who wants to reach buyers of related goods
and services. MarketPlace365 gives you the tools to find and exploit the revenue-generating
potential in your virtual tradeshow audience. A comprehensive set of ready-made
facilities supports monetization at a variety of levels including ads, content syndication,
pay-per-view, and special events.
Engage existing attendees
- Are attendees likely to be more invested if they think
about your show just once a year or if they feel like they are part of an ongoing
community? A MarketPlace365 virtual presence keeps them engaged year-round in ways
that a static website can't. Webcasting, webinars, and syndicated content keep prospects
and customers/clients learning about their fields, while social networking helps
them interact and make valuable connections. With our built in communications tools,
you will be able to keep the benefits of your show on their minds all year long.
Grow your attendance - Everybody gains when a show grows and thrives. MarketPlace365
helps grow turnout by giving existing exhibitors and attendees an engaging destination
— to which they can refer others — for a taste of the show's benefits. Additionally,
our integrated, search engine optimization (SEO) techniques will drive traffic to
your exhibitors' virtual booths, thereby expanding your potential attendee base
and reinforcing the view of your show as the place to go for valuable information.
Attract new exhibitors - A MarketPlace365 presence attracts exhibitors because it
provides them with multiple, additional opportunities to connect with potential
customers at a very low cost-per-lead. Because our system can track the details
of every visit — pages viewed, information downloaded, media played, etc. — you'll
be able to entice exhibitors with the prospect of gaining invaluable information
about the interests and preferences of their visitors.
Cut your costs-
MarketPlace365 stretches your marketing dollar by facilitating direct, efficient
communication with everyone who comes to your virtual venue to visit exhibitors
or attend special events. We also supplement your promotional efforts with our own
ongoing outreach programs (email marketing, web pages, and public press announcements),
thus helping you build a leading online destination for your industry.