Vitamin Retailer Magazine, Inc. (VRM), based in East Brunswick, NJ, is the publisher of three trail-blazing business magazines which cater to the dietary supplement and natural products industry: Vitamin Retailer, Organic Products Retailer, and Nutrition Industry Executive. VRM, Inc. was founded in November 1993 and is privately owned by long-time health food industry member Daniel McSweeney. VRM is a member of the National Nutritional Foods Association (NNFA), the American Herbal Products Association (AHPA), the Organic Trade Association and the Dietary Supplement Education Alliance.